Mr. Rollins, for his part, traced Mr. Huckabee's political lineage back to George Wallace in 1968 (without the segregationism). Mr. Wallace and, later, Pat Buchanan and Ross Perot appealed to the same blocs of working-class voters and socially conservative white Southerners that the Republican Party began trying to court in Senator Barry Goldwater's 1964 campaign.
Source: wiktionary