1916, Alfred Harmsworth, 1st Viscount Northcliffe, Lord Northcliffe’s War Book, New York: George H. Doran, ‘What to Send “Your Soldier”,’ p. 55, Vaseline is a good gift. It can be used for may purposes. It serves as a lubricant. It eases feet that have marched far. It is good for burns. It relieves the pain of sunburnt or windburnt skin.
Source: wiktionary