What does "nonbrand" mean?
Not of or pertaining to a commercial brand.
adj ·Rare ·Advanced level
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"A nonbrand processing strategy refers to all other processing strategies where no evaluation of the advertised brand is made during exposure to the persuasive communication."
"A nonbrand processing strategy refers to all other processing strategies where no evaluation of the advertised brand is made during exposure to the persuasive communication."
Not of or pertaining to a commercial brand.
Common synonyms include: generic pattern.
A nonbrand processing strategy refers to all other processing strategies where no evaluation of the advertised brand is made during exposure to the persuasive communication.
From non- + brand.