Nonbrand
adj
adj ·Rare ·Advanced level
Definitions
Adjective
- 1 Not of or pertaining to a commercial brand. not-comparable
"A nonbrand processing strategy refers to all other processing strategies where no evaluation of the advertised brand is made during exposure to the persuasive communication."
Synonyms
All synonymsExample
More examples"A nonbrand processing strategy refers to all other processing strategies where no evaluation of the advertised brand is made during exposure to the persuasive communication."
Etymology
From non- + brand.