A nonbrand processing strategy refers to all other processing strategies where no evaluation of the advertised brand is made during exposure to the persuasive communication.
Source: wiktionary
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A nonbrand processing strategy refers to all other processing strategies where no evaluation of the advertised brand is made during exposure to the persuasive communication.
Source: wiktionary
Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.