Downmarket

I hate this part of town. It's so downmarket!

You'll spot him in his downmarket clothes and his clunker of a car.

Near-synonym: low-end

Near-synonym: low-end

Sadly, by the 1970s the arcade had gone downmarket with brash shop fronts and cheap shops, some of doubtful reputation.

If there has been a genuine dissemination of a certain degree of readership, of artistic interest and, very notably, of musical awareness and response, there has also been a 'downmarketing', a vulgarization of culture […]

As Rob Plant explained, there is a “downmarketing” process when tourists experience problems with their initial accommodation plans and settle for the next level: for example, from one-star hotel down to backpacker hostel.