The extent to which an innovation can be used on a limited basis prior to making a full-blown commitment is referred to as trialability. In general, new brands that lend themselves to trialability are adopted at a more rapid rate.
Source: wiktionary
Trialability
Synonyms for "trialability"
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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.